Caring For The Hearing Health of Big Thicket

Very few of us grow up looking forward to the day that we can get our first pair of hearing aids, but with 28.8 million of us suffering from some form of hearing loss, it’s often the solution to better quality hearing.

But hearing aids are not what they used to be. You may have memories of large, clunky devices that belonged to your elderly relatives, but today, hearing technology has dramatically advanced resulting in remarkably small and almost invisible hearing aids with advanced “Smart” technology and rechargeable batteries.

As well as these huge leaps in technological improvements for hearing aids, we’re proud to be the only hearing clinic in East Texas to offer the very latest technique in customized hearing aid fitting 3D Ear Scanning! This latest cutting-edge technology is a much less invasive way of taking ear mould impressions, offers a precision fit, and because the impression is digital we can significantly cut the waiting time it takes to get your customised hearing aids.

We also offer a wide range of hearing aid styles and packages meaning we’re able to help you find the right hearing aids to suit your personal circumstances, lifestyle and budget.




The Different Styles of Hearing Aids

Invisible In The Canal (IIC)

Hearing aid

IIC instruments fit past the second bend of the ear canal so they’re virtually invisible. They are the smallest customized devices available and are designed specifically for mild to moderate hearing loss.

Completely In The Canal (CIC)

Hearing aid

CIC instruments fit deeply within the ear canal. They are suitable for mild to moderate hearing losses and offer a high cosmetic appeal because they’re practically invisible when worn.

In The Canal (ITC)

Hearing aid

ITC instruments are comfortable and easy to wear. They are worn within the outer ear bowl. Their slightly larger size means they have a longer battery life. Additional features include directional microphones, which help in noisy environments, and several controls such as volume controls. They are good for mild to moderate hearing losses.

Full Shell Or In The Ear (ITE)

Hearing aid

Full shell models offer much flexibility for the wearer, making them suitable for mild to severe hearing loss. They sit flush within the outer ear bowl. Their larger size means they can offer the maximum number of controls and features including directional microphones, which require the space of the outer portion of the instrument. They require a larger battery size than the smaller types and because they can handle a larger receiver, they offer enough power for more severe levels of hearing loss.

Receiver In-Ear (RIC)

Hearing Aid

RIC models are mini BTEs. The speaker is incorporated in the ear tip, rather than the main body of the device. These are ideal for mild to severe hearing losses. This hearing aid style resembles the Mini BTE when worn on the ear.

BTEs with Earmolds

Hearing aid

BTEs with earmolds are ideal for mild to profound hearing losses. Their longer shape contours along the area behind the outer ear. Its many features include a program button and volume controls. The earmold and style, along with the wearer’s hairstyle, will determine how they’ll look on each wearer.


“Dr. Ruiz has been my audiologist for over five years. In that time I have had medical issues (heart attack, stroke, …) that altered my hearing. In each instance, the good doctor came to my aid. I believe the good Lord sent her to me and I have been blessed by her knowledge, her skill, her compassion, and I have been blessed with her friendship. I do not think you will find such a concerned and caring servant anywhere. If you, or a loved one, feel your hearing has changed, I encourage you to set-up an appointment with Dr. Ruiz. She may change your life as much as she has changed mine.”
John C Byerly

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